The following are the major trends in travel that will be observed in 2024.

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As we enter a new year, it brings with it the anticipation of holiday plans becoming a reality or a fresh start to embark on new adventures. Despite the challenges of the past year such as air traffic issues, strikes, and weather-related travel disruptions, they can all be left behind as the clock strikes midnight. This is because over half of British citizens have already made plans to take two or more trips abroad in the upcoming 12 months, as reported by Compare the Market.

What can travelers expect in 2024? In the previous year, we anticipated metaverse trips, sleep capsules, and a continued emphasis on slow travel. This year, we’ll see similar trends, with a definite focus on sleep, as well as some fresh ideas.

These are the current patterns to monitor in the coming year. Have a pleasant journey!

The trend of exchanging familiar places for new ones, with similarities, is expected to impact travel in 2024. This is a great way to find affordable destinations without sacrificing stunning views (because let’s face it, we all want that perfect Instagram photo), and to avoid overcrowding, especially during peak season. This could mean swapping international travel for a domestic alternative, such as the Lake District instead of the Italian Lakes, or simply switching from one island to another. Instead of fighting the crowds to watch the sunset in Santorini, try the peaceful atmosphere of Paros (without missing out on the amazing sunset). According to a study conducted by The Future Laboratory for Marriott Bonvoy’s loyalty program, out of 14,000 participants, over a quarter said they are choosing “duplicates” this year. Interested? The Independent’s travel editor, Helen Coffey, has a comprehensive guide on how to swap popular destinations for lesser-known gems in the upcoming year.

Explore more about traveling in Europe

Not everyone with sleep problems is diagnosed with insomnia, but many people in the UK still don’t get the recommended amount of sleep. This can lead to health issues such as memory problems, a weaker immune system, and high blood pressure. Sleep tourism is becoming more popular, with 58% of travelers specifically looking for a peaceful night’s rest. The use of sleep concierges and technology to improve sleep is expected to continue growing in 2024, including the trend of “sleep retreats”. One example is HOTEL de LËN in northern Italy, which offers a regenerative sleep experience surrounded by nature. The rooms feature a “sleep radiance panel” and a tool to reduce disturbances. Along with time in the spa, this could be a great way to improve your sleep habits. And if nothing else, the fresh air of the Dolomites can help you feel tired before bed.

One of the most disliked combinations of words is expected to be the main focus of holiday travel this year: “coolcaytion”. While British vacations abroad have traditionally been centered around seeking warm weather and returning home with a tan, recent years have brought scorching temperatures and natural disasters such as wildfires in Europe in 2023. This has caused a shift in travel habits as people seek cooler destinations. Sebastian Ebel, CEO of Tui, the UK’s second largest tour operator, has warned that extreme weather may lead people to choose cooler locations. This viewpoint is supported by research from Marriott Bonvoy, which found that over half of respondents believe climate change will impact their travel plans. Additionally, 56% stated that they would prefer to use their vacation to cool down rather than constantly seeking shade. Travel companies have noticed an increase in the popularity of northern Europe (which still offers breathtaking beaches), and this trend has also led to travelers choosing to visit their favorite destinations during the shoulder season to avoid peak summer temperatures.

According to the latest annual travel trend report from Lemongrass, the once niche market of women-only trips has experienced significant growth in recent years and is expected to continue expanding until 2024. The number of operators focused on these types of trips has more than quadrupled, with 64% of global travelers being women. Intrepid Travel, a pioneer in this market, offers Women’s Expeditions led by female guides to celebrate the spirit of women. Insight Vacations has also joined in with their Wander Women tours, curated by all-female teams, which they describe as not just a trip to a destination, but a journey of self-discovery, empowerment, and connection. Catherine Edsell, founder of Cath Adventure, a tour company specializing in adventure trips for women, believes that this rapid growth is only possible in an environment where one can be fully immersed in nature and supported by others.

There is a disagreement on the upcoming trend for holiday cruises, depending on who you ask. The popularity of expedition voyages, which offer travelers the opportunity to visit remote areas of the Earth, is expected to increase. Akvile Marozaite, CEO of the Expedition Cruise Network (which represents 18 specialized cruise lines), reports that this sector has seen significant growth in the past two years. If you desire to witness incredible wildlife or explore untouched tundra, Hurtigruten Silversea, Seabourn, and Ponant are well-positioned to provide these experiences this year.

On the opposite side, there has been an increase in demand for coastal cruises in the UK. These cruises gained significant popularity during the pandemic because of limitations on international travel. According to Iglu, a cruise travel agency, interest in UK coastal cruises continues to grow, with a 33% increase in the past year. Tony Andrew, the managing director of cruise.co.uk, stated to The Independent that there is a likelihood for holidaymakers to continue choosing British Isles cruises due to the numerous advantages they offer compared to land vacations.

We will find out what happens – but enthusiastic sailors will be prepared for either the comforts of home or an off-the-grid adventure.

This year has an extensive schedule of sporting events, which is influencing people’s travel decisions. To use another unfortunate combination of words (apologies), sports have now become “goccasions” – specific occasions to travel to a destination and also visit some attractions while there. Millions of tourists will flock to Paris for the Olympic and Paralympic Games taking place from July to September, causing a rise in hotel prices in the French capital. Visitors will notice changes in the city as the Games drive improvements, including extended Metro lines, more bike paths, and renovated museums (even the Seine river is expected to be cleaner). Germany will also experience a similar tourism boost in June as it hosts Uefa Euro 2024. Host cities can be found in every region, with the final match taking place in Berlin on July 14th. The Formula 1 season begins in Europe in May, and this year, the Tour de France starts in Italy for the first time, with cyclists departing from Florence. In between all the exciting sporting events, there may even be some time to explore popular tourist destinations.

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Source: independent.co.uk