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After facing backlash and potential legal consequences, Tesco has had to alter the way it presents Clubcard promotions.
The previous year, the consumer organization Which? accused Tesco of potentially violating the law by not including unit pricing, such as price per 100g, on products with Clubcard promotional prices.
According to Which?, the CMA was notified about the supermarket chain by the UK competition regulator due to concerns over the accuracy of their pricing information for certain products.
Tesco previously stated that its pricing methods had received official approval from Trading Standards, following a request for the organization to assess its Clubcard Prices offers.
The statement expressed disappointment over the unfounded allegations made by Which?.
Consumers can utilize unit prices, both in brick-and-mortar stores and on the internet, to evaluate the worth of the items they are buying.
Tesco stated that Trading Standards has officially approved its pricing labeling.
Jason Tarry, Tesco’s CEO in the UK, mentioned in a recent blog post that customers will now be able to see both the total price and the unit price (based on volume or weight) when shopping in-store. This will enable a direct comparison between the Clubcard Prices offer and the prices of other similar products.
“We have been looking forward to implementing this for a while now, and I am delighted that we are prepared to carry out the modification.”
“In the upcoming weeks, these modifications will be implemented in all of our stores as our employees update numerous price tags on the shelf. Additionally, we will be including these unit prices in our online Clubcard Prices promotions.”
“According to Rocio Concha, the director of policy and advocacy at Which?, our organization has been advocating for supermarkets to improve pricing transparency during the cost-of-living crisis. This will make it easier for shoppers to find the best value deals, which is especially important during a time when many are struggling to afford food.”
“The lack of unit pricing on Tesco’s Clubcard offers was a glaring omission and we warned that this approach could be breaking the law last summer, so it’s good to see the nation’s largest supermarket stepping up to do the right thing by making this important change.
We are excited to see this implemented in all stores and online as soon as possible for the convenience of shoppers. The Government should also update pricing regulations to ensure that all shoppers can easily compare prices.
Source: independent.co.uk
