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According to a prominent travel organization, Krakow and Reykjavik have surpassed Amsterdam and Barcelona as preferred destinations for British tourists looking for a city break.
Kelly Cookes, the chief commercial officer for Advantage Travel Partnership, stated to The Independent: “While Amsterdam and Barcelona remain popular, they are not generating the same level of traffic as before.”
“Krakow’s primary factor is price, as we frequently observe with Prague due to its affordability.”
Ms. Cookes mentioned that Reykjavik is a unique option for those looking for a city break. She stated, “People are seeking something new and they have already experienced the more typical cities like Amsterdam and Barcelona.”
Paris and Rome remain popular, and Ms Cookes predicted that the French capital would see a surge of bookings because of what she called “the Netflix effect”.
According to her, the release of the third season of Emily in Paris, a show about a Chicago marketing executive relocating to Paris, will greatly increase the demand for Parisian vacation packages.
Tourists are spending a considerably higher amount for summer 2024 vacation bundles compared to previous years. This is partially due to them upgrading their choices.
However, the demand from British travelers visiting family members, known as the “VFR market,” has caused prices to skyrocket in certain destinations.
According to Julia Lo Bue-Said, CEO of Advantage Travel Partnership, traveling to Cyprus during the school summer break is incredibly expensive.
According to her statement to The Independent, the VFR market is responsible for the inflated prices, as confirmed by my family members.
Spain and Greece remain attractive options for travelers as they offer a variety of flight options and accommodation types at affordable prices.
Moreover, Turkey is an ideal destination for families, as the exchange rate for the pound is advantageous, allowing for even more value for money during your trip.
“If you’re open to various destinations, I believe there is still significant value to be found.”
Nearly half of vacationers currently reserve all-inclusive deals. The percentage offered by Advantage has jumped from 35% in 2019 to 47% in 2024, which is a growth of 33%.
To meet the high demand, certain Spanish hotels, which previously only provided breakfast or room-only options, are now offering three meals a day and unlimited drinks.