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British Airways is introducing a new offering for its passengers.
Passengers on BA flights will have access to complimentary messaging apps starting next month.
The changes announced by the airline will allow travelers to reserve seats on different flights, including those managed by different airlines.
The airline announced that they will introduce the service in a span of two weeks, beginning April 3. This service will allow travelers to communicate through apps like WhatsApp, iMessage, Facebook Messenger, and Teams.
An estimated 80% of the airline’s planes at Gatwick and Heathrow now offer wifi, and the rest are scheduled to be equipped with it by 2025.
To access complimentary onboard messaging, passengers are required to sign up for British Airways’ loyalty program at no cost. However, only one device per person will be allowed to use this service.
Individuals looking to utilize apps for sending and receiving images, videos, or attachments, browsing the internet, or streaming content have the option to buy passes with prices ranging from £4.99 to £21.99.
British Airways’ “transformation plan” includes an improved wifi access, amounting to £7 billion.
British Airways boss Sean Doyle
This involves creating a fresh mobile application and website that will enhance the support provided to customers whose flights get canceled.
Travelers who are eligible for lodging and meals will receive vouchers directly on their electronic devices.
Many airlines face challenges with customers attempting to reach call centers or locate staff at airports. As a result, these customers are frequently required to make immediate payments for food and lodging during disruptions and then file for reimbursement at a later time.
As a result, numerous travelers are not able to obtain the compensation entitled to them according to consumer protection laws. This can happen either due to their lack of knowledge about their rights or due to financial constraints.
Both Bangkok and Kuala Lumpur have been reinstated on the British Airways route map.
On Monday night, TV personality Steph McGovern was the host of an event for the airline in London’s City, during which she expressed her dislike for their app to the company’s executives.
Chief commercial officer Colm Lacy replied: “I wish I had a pound every time I heard that statement.”
He further stated, “With the introduction of a new technology platform, we can accomplish tasks that are currently impossible on our current platform. The focus is on customization.”
The “transformation plan” also encompasses other aspects, such as updated short-distance and premium seats, implementing AI to increase flight timeliness and aircraft dependability, constructing a new lounge at Dubai Airport, and resuming flights between Heathrow and Kuala Lumpur, as well as between Gatwick and Bangkok.
British Airways CEO Sean Doyle stated that the company is working towards improving its services for both employees and customers. This will be achieved through a transformation plan that involves investing £7 billion in the next 24 months to transform the business.
“We will be receiving new aircraft, implementing updated cabins, enhancing our customer service, prioritizing operational efficiency, and addressing our environmental impact through emission reduction and promoting a sustainable culture.”
“We’re also heavily investing in the development of a new ba.com website and app and are laser-focused on transforming our business and fixing any pain points for our customers.”
The article can be found on the independent website.
The piece is available for viewing on the independent’s site.
