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There is disagreement about whether Balenciaga’s latest $925 skirt made out of bath towels is a strategic marketing move or simply a way to drain people’s wallets.
The fashion brand, led by creative director Demna Gvasalia, is known for its unique designs that purposely appear worn out and expensive, such as their $1,850 destroyed sneakers and $1,800 trash bag tote. However, a recent item from their Spring 2024 collection caused controversy when it was made available for pre-order on November 14th.
A wrap skirt made of terry-cloth, priced at $927, was released by the Georgian designer after receiving backlash for a controversial holiday advertisement in 2022 featuring children holding teddy bears in leather bondage. In response to the criticism, Demna stated his intention to focus on the quality of clothing and the roots of Balenciaga, rather than creating image or buzz. He revealed this plan to Vogue in February, just a few weeks before his fall 2023 debut.
However, the designer’s goal was to draw inspiration from Cristóbal, the founder of Balenciaga, going forward. The unique bathroom garment sparked more discussion about the brand’s ongoing pursuit of providing unconventional luxury items.
A passionate fashion lover expressed their frustration on X (formerly known as Twitter) by making a sweeping statement. “This is ridiculous. These brands will do anything to sell their overpriced products,” they stated.
Another critic remarked, “Balenciaga lacks seriousness,” while another individual stated, “I stand by my statement… Balenciaga is conducting a social experiment. It’s a study of human behavior. You cannot persuade me otherwise.”
In the midst of swift criticism, advocates for the brand highlighted the platform and potential customers that Balenciaga aims to reach.
According to economics, they are uncovering the accurate demand pattern. They are examining their customer population to determine their level of elasticity. It is highly probable that it is a relatively inelastic demand pattern. Therefore, they will not suffer any losses by selling inferior products like this, in fact… one individual stated.
“Customers like theirs are what I need,” declared another fan.
A sincere reviewer expressed: “What type of craziness is this? Fortunately, I am not the intended audience.”
Additional X users provided feedback on creating a homemade towel skirt using fluffy fabric.
One person commented, “I’ve already purchased a towel skirt from Walmart for $10.”
Taking advantage of the popularity of the luxury fashion brand, Ikea, a Swedish company that sells home goods and furniture, released a comparable advertisement featuring their $10 VINARN bath towel. The promotional images featured a model wearing the towel around his waist, paired with construction pants. He also wore a well-known Balenciaga item, a black hoodie and wrap-around motorcycle sunglasses.
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