Alexa Chung, the model, presenter, and former fashion designer, is opening up her wardrobe to the public on Vinted.
Starting May 4, 2025, a curated collection of Chung’s personal clothing and accessories will be available for purchase exclusively on the second-hand marketplace.
Fashion fans can expect a diverse range of pieces, from contemporary designer labels to vintage treasures. The collection includes items from Prada, JW Anderson, Saint Laurent, and Gucci, among others, encompassing tops, bags, sunglasses, and shoes.
Adding a touch of historical flair, Chung is also parting with several vintage finds, including a 1930s coral silk dress previously seen on her at Paris Fashion Week.
All the sales proceeds from Chung’s wardrobe on Vinted will be donated to Endometriosis UK, as chosen by Chung.
“I think there’s something so romantic about connecting to another era through what we wear,” Chung explains.
She further elaborates on her appreciation for pre-loved fashion: “The idea that you can repurpose and bring a new attitude to something that was made for another time and another context, I find the concept of trends coming back around and evolving each time weirdly comforting amidst the current chaos.”
This sale offers a unique opportunity to own a piece of fashion history, imbued with Chung’s signature style.
Highlights of the collection include a diamanté-embroidered Miu Miu bralette and a Barbie pink Gucci shoulder bag.
“The Dries Van Noten silver trainers are very hard to say goodbye to, as are the Saint Laurent patent black flats, which go with so many different things,” says Chung.
“I’m also selling a pink Gucci bag, which I already slightly regret,” she laughs, “But I am doing the clear-out with Vinted because my style is evolving.”
Chung is known for her eclectic yet tasteful British style.
Sourcing a lot of her staple pieces from vintage shopping, it seems apposite for Chung to be selling her wardrobe on Vinted.
“I love the magic and rush of unearthing something unexpected that might knock your comfortable style out of its regular lane slightly,” she says.
“Vintage fashion has the ability to breathe new life into your wardrobe because it brings with it an inherent playfulness.”
A lover of all things kitsch and individual, Chung started her own label, Alexachung in 2017, which featured ballet pumps, bold knits and wax jackets.
However, the label closed in 2022, as Chung stated, “the last couple of years have been challenging for small independent businesses and ours is no exception”.
But Chung’s iconic style has endured, being a cited as trend setter and the ‘pioneer of the ballet pump’, which came back into fashion in 2022.
In the spirit of her ever ‘evolving’ wardrobe: “These items carry so many memories and we had great times together but now it is time to kiss them goodbye,” says Chung.
“The idea that they can live on in someone else’s wardrobe and be new again to them is very appealing.”
Her items will be available to purchase from the 4th May 2025 at 6pm for Vinted members in the UK. A second drop of further unique items from brands like Dior and Loewe will follow in June 2025.
Source: independent.co.uk
